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You are here: rediff.com > anECHO > events > 'Bands Inc. '07 - Corporate Battle'
| Corporate Battle |
| The ‘Bands Inc. ’07 - Corporate Battle’ is an annual music competition for amateur company-sponsored bands in India. The event encourages musicians who always wanted to showcase their talent but couldn’t do so with the day jobs as a constraint. Such guys have formed bands at their places of business, or do so after their work, the competition is a platform for such musicians to compete on a national level with other corporate musical bands/groups. The event comprises of 4 cities, 9 events with around 80-100 bands participating in the 5 weekend long competition. The competition is a thought to promote “musicians with day jobs”. A requirement is that all participants must be amateur musicians, and at least 50% of a band’s members must work for the same company. |
| Contest Origin and Purpose |
| The ‘Bands Inc. ’07 - Corporate Battle’ was created in a joint effort by anECHO and the Bombay Rock Association (bRa), to stimulate and sustain music as a passion in the business community and in the mean time to help corporate marketers connect with a right audience. The competition serves multiple purposes. First, it serves as a platform for working professionals, to showcase their musical talents. In addition, the contest provides increased exposure to the companies which have their bands, via the media attention generated by the contest and via recaps of the contest that appear in various media partners. The ‘Bands Inc. ‘07 - Corporate Battle’ encourages friendly competition among a vast variety of companies that support their employees, recognizing that music helps develop teamwork, discipline, creativity, passion, harmony and commitment – all skills that are valued in business. Compelling scientific findings link active music making to measurable improvements in health and wellness. In addition, music making helps reduce stress and anxiety. |
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